Alan Lucas

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Alan Lucas was born and raised in Belfast during the troubles, and wondered from a young age why people would kill others just because they had developed different beliefs.


He studied for a lightweight degree in Leisure Studies, a Master’s degree in more of the same and graduated as a top student of leisure while spending most of the time skiing. After university, he worked as a ski teacher in the U.S., New Zealand, Australia, and Europe.

He had proper jobs as a marketing boss at global sportswear brands Nike and Adidas and has founded various businesses.

As an entrepreneur, coach and motivational speaker, Alan is passionate about self-improvement and helping people have more fun and fulfilling lives. He created the Sort Your Self Out system, and the EGO HERE brand which donates much of its profits to the SYSO Foundation, providing personal development resources for young people to help them avoid becoming messed up older people.